The Brighter Marketing Bible for Small Businesses – Siobhan Lees and Joanne Morley (Debbie Jenkins Editor) £14.97 from Amazon
I came across this book through a Twitter contact @Joanne_Morley.
I had read Joanne’s tweets over a period of time and I found myself going to the blog and reading the advice and posts there regularly. They were full of information, but more importantly, it was useful information!
Then a tweet came through about the launch of the book ‘The Brighter Marketing Bible”. When I saw that I asked her if I could read a copy to review it. This was actually for two reasons.
1- On Twitter I am finding a community of people who help and support each other in their work and interests, and I want to pay back this community with offering my own help and support out to them.
2 – The book looked fantastic and I really wanted to read it!
I did asked Joanne why this book was written and she described it as
“Regarding why we wrote the book, we just wanted to make marketing simple and easy to understand for SMEs and small businesses and give them the practical guidance they need.”
Which describes what it does really well. There is information in the book at the start so you can read about them more in depth,explaining their backgrounds and where they are coming from. (more…)